What is SEO - newscontetcreation.com

What is SEO? Complete Beginner's Guide

Why is SEO important?

SEO is crucial to any digital marketing strategy because:

Increase organic traffic: More than 50% of all web traffic comes from organic search.
Improve user experience: Optimized sites are usually faster, more accessible and easier to navigate.
It generates trust and credibility: Users trust sites that appear in the top positions.
It is profitable in the long term: Unlike paid ads, SEO produces sustainable results with a lower initial investment.

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Key SEO Elements

SEO is divided into several main areas, which work together to improve a website's ranking:

1. On-Page SEO

Refers to optimizations performed within the pages of a website. It includes:

Key words: Identify relevant terms for your content.
HTML tags: Correct use of labels such as </code>, <code><h1></code>and meta descriptions.</li> <li><strong>Quality content:</strong> Create original, relevant and valuable content for your audience.</li> <li><strong>Site speed:</strong> Ensure that the page loads quickly.</li> </ul> <h3 class="wp-block-heading" id="2-seo-off-page">2. <strong>Off-Page SEO</strong></h3> <p>Involves actions external to the website that influence its authority, such as:</p> <ul class="wp-block-list"> <li><strong>Backlinks:</strong> Links from other sites pointing to your page.</li> <li><strong>Social networks:</strong> Promotion on platforms such as Instagram, Twitter or LinkedIn.</li> <li><strong>Collaborations:</strong> Create relationships with influencers or relevant sites.</li> </ul> <h3 class="wp-block-heading" id="3-seo-tecnico">3. <strong>Technical SEO</strong></h3> <p>It focuses on more complex aspects related to site structure, including:</p> <ul class="wp-block-list"> 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